Hugo Long Teng Theme is a Hugo module for building product launch pages, created by the team behind MD Friday and released under the MIT license. This theme turns a standard Hugo site into a focused showcase page with a hero section, navigation menu, and trust indicators, all styled around a Chinese color spectrum inspired palette.
What is the Hugo Long Teng Theme?
The Hugo Long Teng Theme is an open-source Hugo theme designed specifically for product launch pages. It takes Hugo site content and configuration and renders a responsive, mobile-friendly landing page optimized for presenting a product. The theme runs on Hugo 0.112.7 or higher and requires Go Modules to be enabled for installation. It is maintained in the GitHub repository mdfriday/theme-long-teng and supports a simple incremental versioning scheme (v1, v2, etc.) where breaking changes may occur between major versions.
Key Features
- Chinese color spectrum design — the visual palette is inspired by traditional Chinese colors, giving product pages a distinctive cultural aesthetic.
- Configurable navigation menu — the menu can be customized through Hugo site configuration without editing template files.
- Customizable hero section with tagline — the hero area supports a custom tagline so launch pages can state the product's value proposition up front.
- Trust indicators — built-in elements to display social proof such as user and website counts (designed for product credibility).
- Responsive, mobile-friendly layout — the theme is clean and adapts to small screens, which is essential for product pages shared on social media.
- Optimized for product showcase pages — the theme's structure is tailored to feature highlights and product storytelling.
Who is it for?
- Product managers and startup founders — launch a new product quickly with a dedicated page that communicates features and story without building from scratch.
- Independent developers and makers — publish a single-page product showcase for an app, service, or tool they've built, using Hugo's fast static site generation.
- Marketing teams at small companies — create a clean, responsive product landing page that works on mobile devices and can be customized through a configurable navigation menu and hero tagline.
What can you do with it?
- Launch a product page: present a new offering with a clear hero tagline, feature highlights, and trust indicators to build credibility.
- Showcase a product story: arrange sections to tell the narrative of the product's growth and innovation, matching the "Soaring Dragon" theme.
- Set up a Hugo module-based site: since installation uses Hugo Modules, you can keep the theme as a dependency and update it incrementally while maintaining your own content.
How does it work?
Installation is module-based. First initialize Hugo Modules with hugo mod init github.com/your/repo, then add the theme to your configuration file under [module] with path = "github.com/mdfriday/theme-long-teng", and run hugo mod get -u followed by hugo server --minify. After these steps the theme is active and ready for content.
FAQ
What Hugo version do I need?
The theme requires Hugo 0.112.7 or higher. Earlier versions may not support the features or module configuration used by this theme.
How do I install the theme?
Install it as a Hugo module: initialize modules, add the import path to your config file, and run hugo mod get -u. Detailed steps are in the repository README.
Does the theme use JavaScript?
The contributing guidelines state a goal of avoiding JS when a problem can be solved with CSS, so the theme strives to be minimal in JavaScript usage. No default JS framework is required.
Is the theme free to use?
Yes, the theme is released under the MIT license, which permits free use, modification, and redistribution with attribution.
Can I customize the navigation menu?
Yes, the navigation menu is configurable. You can set menu items through Hugo's configuration system without modifying the theme's source.
