Link-in-Bio Theme is a free, open-source HugoBlox website template that turns Markdown files into a fast static link-in-bio page with unlimited links, custom domains, and no subscription fees.
What is Link-in-Bio Theme?
Link-in-Bio Theme is a link-in-bio website template built on the HugoBlox static site framework. It reads Markdown files that define your avatar, bio, social links, and profile content, then outputs a static HTML page optimized for SEO that you host for free on GitHub Pages, Netlify, Vercel, or Cloudflare Pages. The template is maintained by HugoBlox and Lore Labs, which reports 150,000+ sites built on the ecosystem since 2016.
Key Features
- Unlimited links — Add as many links as you want to the page; there are no paid tiers or feature gates capping the button count.
- Custom domain support — Use your own domain instead of a linktr.ee subdomain by pointing it at any free static host.
- Avatar, name, and bio — Include a profile photo, display name, and tagline in the top section of the page.
- Social icon links — Link out to all major platforms with recognizable one-click icon buttons.
- Light and dark themes — Switch between built-in light and dark versions and customize colors without writing CSS.
- AI page generation — Describe the page in plain English to Hugo Chat, which generates structured pages with correct front matter, shortcodes, and blocks for this template.
- Visual editing with Ownable CMS — Drag-and-drop page blocks inside VS Code using the Ownable CMS extension; no coding or Hugo knowledge needed.
- Plain Markdown ownership — Every page is stored as a human-readable Markdown file with no database, so you can export and move your content anywhere.
Who is it for?
- Creators and influencers who want a single link for Instagram, TikTok, YouTube, and other bio fields without paying for a link-in-bio service.
- Professionals who need to consolidate their LinkedIn, portfolio, blog, and contact details into one shareable URL for resumes, email signatures, and business cards.
- Brands and businesses that want a clean, fast link hub for campaign landing pages and social media posts.
- Current Linktree users who want the same functionality with full ownership and no monthly fee.
What can you do with it?
- Content creators: Route followers from social bios to your YouTube channel, podcast, newsletter signup, and merch store in a single page, and update links by editing Markdown.
- Job seekers and freelancers: Share one URL that links to your resume, portfolio, LinkedIn, and booking calendar.
- Campaign managers: Stand up a temporary link hub for a product launch or event that aggregates registration, pricing, and support links, then discard it when done.
- Ecommerce sellers: Drive social traffic to product listings, promo codes, and customer support contact points.
How does it work?
Deploying the template takes two main routes: launch it in the browser from the HugoBlox template gallery (live in about 60 seconds with no software installation), or run the CLI command npx hugoblox create site --template link-in-bio (which requires Hugo Extended and Node.js). Once the site is created, customize it either by describing the content in natural language to Hugo Chat or by dragging blocks in the Ownable CMS editor inside VS Code. The build process converts the Markdown into static HTML that you can publish to any free static hosting service.
Pricing
This template is free and open source, with no feature gates on links, custom domains, or analytics. Hosting on GitHub Pages, Netlify, Vercel, and Cloudflare Pages is free at their respective free tiers. Hugo Chat is free to try, and Ownable CMS has a free integration for VS Code.
Alternatives
- Linktree — a paid link-in-bio service that gates custom domains and analytics behind subscription tiers.
- Beacons — another link-in-bio platform with paid upgrades for more features and branding.
- WordPress — a CMS that stores content in a database and typically requires hosting costs.
- Webflow — a visual website builder with subscription pricing and its own hosting model.
- Lovable — an AI website builder that generates sites but does not give you Markdown file ownership.
FAQ
Do I need to know Hugo?
No. You can edit the site visually with the Ownable CMS extension in VS Code or write plain Markdown files. Hugo runs in the background as the build engine that turns the Markdown into static HTML, but you never need to touch its configuration files.
How is this different from Linktree?
Linktree charges a monthly subscription for features like custom domains and more links. With this template you host the page yourself, own all content as Markdown files, and get unlimited links and custom domain support at no cost, with no paid tier to unlock core functionality.
Can I use my own domain?
Yes. You can point any custom domain at your free hosting provider, such as GitHub Pages, Netlify, Vercel, or Cloudflare Pages. No paid upgrade is required to use a custom domain with this template.
Can I host for free?
Yes. GitHub Pages, Netlify, Vercel, and Cloudflare Pages all offer free tiers for static sites, and this template outputs static HTML, so it works on all of them without server costs.
What's Hugo Chat?
Hugo Chat is an AI assistant trained on Hugo and HugoBlox documentation. You describe what you want on your link-in-bio page in plain English, and it generates the corresponding Markdown pages with correct front matter, shortcodes, and blocks for this template. It is free to try at hugo.chat.
